In the past month, Amazon introduced many great new features to sponsored products and other sections, below I will list them, with a quick explanation on how you can use them to grow your Amazon business. Customer Search Terms Added in Seller Central You can now view all your search terms within seller central – […]
Amazon just added 2 new metrics within sponsored products RoAS and Conversion Rate. you can view them in the new search terms view within individual ad groups. Read more about RoAS here RoAS is the most accepted metric for measuring the efficiency of ad spend, however, for sponsored products amazon has always used ACOS as […]
Another day, another new tab in sponsored products. Yesterday I wrote about the new sponsored products “History” tab view in seller central, which shows a history of all changes made to your campaigns. Today, there’s another new tab called “Search Terms”. this tab shows all your search term data within each ad group. (previously to […]
Great News – Amazon added a new tab within the sponsored products campaign & ad group views called “History” – and it shows all your sponsored products history logs, so you can keep track of all changes made in your advertising account Previously, amazon did not provide this data, and you had to pay for […]
(Page is being updated…) Below you will find a list of all the terms Amazon uses in its advertising platforms, such as sponsored products, sponsored brands, sponsored display & AMS advertising console, with their clear definition of what they represent. I will keep updating this page as new terms, features, reports, etc are introduced, so […]
