Update: As of 3/7/2022, this is still alive. I’ve seen reports of Amazon raising the billing threshold up to $10,000, so make sure to get your billing threshold raised. As an Amazon Seller, cash flow is extremely important. and If you spend money to advertise on Amazon, how and when you pay for those ads […]
Learn how to get the most out of Amazon video ads, and why ACOS is less important than you think for this type of ad Related: Sponsored Brands Video – Everything You Need to Know About Amazon Video Ads in Search Here are the resources mentioned in this video: 1. Edit and choose a new […]
Using the right Amazon PPC software to automate your Amazon ads is the MOST IMPORTANT factor in achieving your advertising goals. In this video, I walk through why Zon Tools is the most powerful yet simple software to help you automate your Amazon advertising. You can try Zon Tools for 30 days for only $1, […]
Amazon is quietly rolling out a new video ad in search format within Seller Central, under the Sponsored Brands campaign type. It’s currently in Beta and showing up on new accounts every day. Although this is a new ad type for seller central users, it’s been available for some time through the Amazon DSP platform […]
As Amazon’s advertising business keeps growing, most private label sellers are finding themselves spending more on advertising than ever before. and while using a credit card to pay for Amazon PPC poses some risks, it can be rewarding when done correctly For most sellers, Amazon PPC charges can be one of the most significant expenses […]
In the past month, Amazon introduced many great new features to sponsored products and other sections, below I will list them, with a quick explanation on how you can use them to grow your Amazon business. Customer Search Terms Added in Seller Central You can now view all your search terms within seller central – […]
Amazon just added 2 new metrics within sponsored products RoAS and Conversion Rate. you can view them in the new search terms view within individual ad groups. Read more about RoAS here RoAS is the most accepted metric for measuring the efficiency of ad spend, however, for sponsored products amazon has always used ACOS as […]
Another day, another new tab in sponsored products. Yesterday I wrote about the new sponsored products “History” tab view in seller central, which shows a history of all changes made to your campaigns. Today, there’s another new tab called “Search Terms”. this tab shows all your search term data within each ad group. (previously to […]
Great News – Amazon added a new tab within the sponsored products campaign & ad group views called “History” – and it shows all your sponsored products history logs, so you can keep track of all changes made in your advertising account Previously, amazon did not provide this data, and you had to pay for […]
(Page is being updated…) Below you will find a list of all the terms Amazon uses in its advertising platforms, such as sponsored products, sponsored brands, sponsored display & AMS advertising console, with their clear definition of what they represent. I will keep updating this page as new terms, features, reports, etc are introduced, so […]
