Tag: ACOS

Getting the most out of Amazon Video Ads, and why you should ignore your ACOS

Izzy Benoliel | Posted on September 10, 2020 |

Learn how to get the most out of Amazon video ads, and why ACOS is less important than you think for this type of ad Related: Sponsored Brands Video – Everything You Need to Know About Amazon Video Ads in Search Here are the resources mentioned in this video: 1. Edit and choose a new […]

RoAS and Conversion Rate Metrics Added to Sponsored Products

Izzy Benoliel | Posted on November 21, 2019 |

Amazon just added 2 new metrics within sponsored products RoAS and Conversion Rate. you can view them in the new search terms view within individual ad groups. Read more about RoAS here RoAS is the most accepted metric for measuring the efficiency of ad spend, however, for sponsored products amazon has always used ACOS as […]