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Tag: Advertisng

Best Credit Cards for Amazon PPC Advertising Best Credit Cards for Amazon PPC Advertising

Best Credit Cards for Amazon PPC Advertising

As Amazon’s advertising business keeps growing, most private label sellers are finding themselves spending more on advertising than ever before. and while using a credit card to pay for Amazon PPC poses some risks, it can be rewarding when done correctly For most sellers, Amazon PPC charges can be one of the most significant expenses […]

Sponsored Brands Video – Everything You Need to Know About Amazon Video Ads in Search VIS ad example

Sponsored Brands Video – Everything You Need to Know About Amazon Video Ads in Search

Amazon is quietly rolling out a new video ad in search format within Seller Central, under the Sponsored Brands campaign type. It’s currently in Beta and showing up on new accounts every day. Although this is a new ad type for seller central users, it’s been available for some time through the Amazon DSP platform […]

Amazon Advertising New Features – 12/2019 Amazon Advertising New Features - 12/2019

Amazon Advertising New Features – 12/2019

In the past month, Amazon introduced many great new features to sponsored products and other sections, below I will list them, with a quick explanation on how you can use them to grow your Amazon business. Customer Search Terms Added in Seller Central You can now view all your search terms within seller central – […]

Amazon Seller Cash Flow Tip – Do This Now! amazon seller cashflow

Amazon Seller Cash Flow Tip – Do This Now!

As an Amazon Seller, cash flow is extremely important. and If you spend money to advertise on Amazon, how and when you pay for those ads impacts your cash flow. Amazon says your billing limit starts at $50 and slowly increases based on your spending to $500 And If you don’t hit $500 in a […]

RoAS and Conversion Rate Metrics Added to Sponsored Products Amazon RoAS and CVR

RoAS and Conversion Rate Metrics Added to Sponsored Products

Amazon just added 2 new metrics within sponsored products RoAS and Conversion Rate. you can view them in the new search terms view within individual ad groups. Read more about RoAS here RoAS is the most accepted metric for measuring the efficiency of ad spend, however, for sponsored products amazon has always used ACOS as […]

Amazon Search Terms Now Show Within Seller Central customer search terms

Amazon Search Terms Now Show Within Seller Central

Another day, another new tab in sponsored products. Yesterday I wrote about the new sponsored products “History” tab view in seller central, which shows a history of all changes made to your campaigns. Today, there’s another new tab called “Search Terms”. this tab shows all your search term data within each ad group. (previously to […]

Sponsored Products History Change-Logs Now Show Within Seller Central campaign history logs in seller central

Sponsored Products History Change-Logs Now Show Within Seller Central

Great News – Amazon added a new tab within the sponsored products campaign & ad group views called “History” – and it shows all your sponsored products history logs, so you can keep track of all changes made in your advertising account Previously, amazon did not provide this data, and you had to pay for […]

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