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Tag: Sponsored Products

Sponsored Brands Video – Everything You Need to Know About Amazon Video Ads in Search VIS ad example

Sponsored Brands Video – Everything You Need to Know About Amazon Video Ads in Search

Amazon is quietly rolling out a new video ad in search format within Seller Central, under the Sponsored Brands campaign type. It’s currently in Beta and showing up on new accounts every day. Although this is a new ad type for seller central users, it’s been available for some time through the Amazon DSP platform […]

RoAS and Conversion Rate Metrics Added to Sponsored Products Amazon RoAS and CVR

RoAS and Conversion Rate Metrics Added to Sponsored Products

Amazon just added 2 new metrics within sponsored products RoAS and Conversion Rate. you can view them in the new search terms view within individual ad groups. Read more about RoAS here RoAS is the most accepted metric for measuring the efficiency of ad spend, however, for sponsored products amazon has always used ACOS as […]

Amazon Search Terms Now Show Within Seller Central customer search terms

Amazon Search Terms Now Show Within Seller Central

Another day, another new tab in sponsored products. Yesterday I wrote about the new sponsored products “History” tab view in seller central, which shows a history of all changes made to your campaigns. Today, there’s another new tab called “Search Terms”. this tab shows all your search term data within each ad group. (previously to […]

Sponsored Products History Change-Logs Now Show Within Seller Central campaign history logs in seller central

Sponsored Products History Change-Logs Now Show Within Seller Central

Great News – Amazon added a new tab within the sponsored products campaign & ad group views called “History” – and it shows all your sponsored products history logs, so you can keep track of all changes made in your advertising account Previously, amazon did not provide this data, and you had to pay for […]

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